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Wildcraft, a leader in natural and sustainable skincare, is trusted by consumers for its clean, effective products tailored to sensitive skin and natural beauty enthusiasts. With a loyal following and a growing presence through its website and retail partners, Wildcraft has built a reputation for quality, effectiveness and sustainability.
However, like many fast-growing brands looking to scale, Wildcraft faced a critical challenge: understanding what truly drives customer purchasing decisions and what keeps them coming back. Were customers shopping for quick solutions like moisturization, or were they addressing deeper concerns like dry skin or hyperpigmentation?
Amara Insights provided the clarity Wildcraft needed. By uncovering key revenue drivers and delivering actionable insights, Amara Insights, in collaboration with their performance marketing team, enabled Wildcraft to achieve a 30% lift in ROAS.
Wildcraft faced a critical challenge: understanding how their consumers approached shopping for skincare. Were they seeking solutions, like moisturization, or trying to address deeper concerns, such as dry skin or hyperpigmentation? What language were they using when shopping?
This uncertainty impacted many aspects of their business. Without clarity, drafting ads, email campaigns, writing copy for the website, and even planning for future product development was based on preliminary research and internal assumptions.
“We couldn’t confidently answer what mattered most to our customers,” said Bianca G., Senior Marketing Manager. “Without that clarity, it felt like we could be leaving revenue on the table. It was hard to make informed decisions.”
Traditional methods, like surveys, risked bias from Wildcraft’s assumptions, while open-ended interviews demanded time and expertise the team couldn’t spare amidst their overall growth efforts.
Wildcraft needed a faster, more efficient way to uncover critical consumer insights—without compromising on depth or quality.
With just minutes of setup, Wildcraft was on their way to uncovering a deeper understanding of their customers.
Powered by AI, Amara Insights integrated seamlessly with Shopify to handle every step of the process, from analysing consumer behavior data, segmenting consumers and designing interview questions to scheduling conversations and analyzing responses to extract actionable insights.
“Amara Insights was super helpful at helping us think through the strategy. It helped us think of what questions we need to ask, and how we need to ask them to get the answers we’re looking for,” said Bianca.
With Amara Insights, Wildcraft learned whether customers shopped for skin solutions or for addressing skin problems, what language they used, and why they kept coming back. This enabled Wildcraft to adjust their growth strategy while making improvements to their website, ad campaigns and email copy — all with clarity and data-driven insights.
“The insights are transformative,” said Bianca G., Senior Marketing Manager at Wildcraft. “We now know exactly what drives our customers, and we can act immediately to fuel growth.”
Wildcraft saw real results: After implementing customer learnings into ads and their landing pages for the second half of the year, they observed a 30% lift in ROAS.
“Amara Insights is essential for understanding our customers and has transformed how we connect with our audiences.”
Today, Wildcraft leverages Amara Insights as a cornerstone of their business strategy. Having seen firsthand how easy it is to gain high-quality insights with minimal effort—and the measurable impact it can drive—they’ve made open-ended consumer conversations a regular practice. The platform’s AI-powered technology allows Wildcraft to run weekly consumer interviews without adding workload to their team.
This ongoing line of communication de-risks decisions, helps Wildcraft stay ahead of emerging trends, enables them to move faster and with greater confidence. “You can always spend so much time spinning your wheels as to what to do next. And there's just so much to do, especially in digital marketing,” reflected Bianca. “Amara Insights helps ground you to what’s working with the consumer.”
Beyond internal gains, Wildcraft’s customers feel a stronger connection to the brand. “You’re creating a human connection because you're taking the time to listen to what customers have to say,” reflected Bianca. “People love to talk, people love to be heard and people want to know that you are taking their feedback.” By capturing and acting on their voices, Wildcraft has turned customers into loyal advocates, spreading the word about Wildcraft’s products and mission.
With Amara Insights as a trusted partner, Wildcraft is scaling faster, building deeper customer connections, and staying agile in a competitive market—all without the cost or complexity of traditional research methods.
Make decisions with insight, not guesswork.
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